Destination Toledo received recognition for achievement in marketing and advertising at the Ohio Travel Association’s Recognizing Uncommon Brilliance Yearly (RUBY) awards presentation, held October 13 at Kalahari Resorts and Conventions in Sandusky.
Awards were received in the digital marketing campaign category for promoting Winterfest, and the targeted marketing campaign category focused on meeting planners.
The organization also received a citation of excellence for innovation in travel marketing for the Great Lake Erie Birding Trail.
Accepting the awards were Caleigh Heuring, marketing manager, and Cathy Miller, media relations manager.
“Our team worked with our marketing partners at Hart to execute these campaigns, and we are very pleased with the results. It’s an honor to win these RUBY awards and to be recognized amongst our peers for our efforts to attract visitors and meeting planners to Toledo,” said Ms. Heuring.
The awards recognize excellence in Ohio’s hospitality and tourism industry for efforts in advertising, marketing and public relations.
This year’s competition had 184 entries in 17 categories.
The awards, sponsored by Ohio Magazine, were presented during the Ohio Conference on Tourism, the state’s tourism conference for all sectors of the tourism industry.
Nine marketing professionals representing academia, consulting firms and ad agencies judged each entry on the basis of overall concept, results and creativity.
“Competition for these awards seems to grow every year,” said Melinda Huntley, Ohio Travel Association’s executive director.
“Winners truly represent the best of the best in marketing strategy and design. It’s inspiring.”
